Created in 2016, Slow is a sustainable lifestyle store that aims to market stylish quality clothes and accessories that are ethically produced but without the eco-stereotype classification. The entire visual identity needed to be created from zero, accompanied by a web store that would stand out from its competitors and their off-the-shelf functionality and appeal to a style-conscious customer.

While designing the brand and the web store, we kept in mind keywords that are important to the brand – minimalism, Nordic style and consciousness. The webshop is concise and allows you to search for products based on the material and certification, for example.

The ongoing collaboration between Slow and Room 414 has resulted in a successful crowdfunding campaign and a strong position of Slow in the increasingly competitive eco-goods market.